Upper and Lower Right Quadrant from Top to Bottom Reads:
'Tis a Privilege to Live in Central Florida
Preservers Applaud Palm Coast
By Peggy Poor
Dramatically changing the damaged image of usually damned developers, ITT Levitt Corp., now buildling Palm Coast, the
country's largest housing project in Flagler County, is winning kudos instead of kicks from conservationists.
More than that, with long-range environmental planning and careful study by staff
ecologists, the mammoth venture may not only set an example for future would be despoilers but come up with some urgently
sought answers to pollution problems.
For Example, ITT Levitt scientists are investigating why St. Johns and Flagler County shellfish harvests had to be prohibited
because of contaminated waters. The hope s to reverse conditions that required the ban, if possible.
Preliminary findings indicate sewage dumped principal culprit, according to Dr. Stanley Dea, the firm's chief ecologist.
Therefore, in order not to aggravate th situation, ITT Levitt is making a detailed engineering analysis of sewage disposal
possibilities to come up with designs new for Florida, and cheaper, Dr. Dea said.
Because Florida's flat terrain and high ground water level have made gravity systems costly, developers have tended to
use septic tanks. But septic systems have become a serious factor in the pollution picture.
America's biggest conglomerate, therefore, is exploring feasibility of pressure and vacuum systems which may be tried
for the first time in the Florida venture.
Meanwhile, in the first section now under construction, 20,000 acres of the total of 100,000, sewage will get secondary
treatment, prior to storage in a polising lagoon, providing tertiary treatment. Effluent thus purified but still nutrient
rich will be used to irrigate an 18 Hole golf course.
This recycling, by an adaptation of nature's own system, is a relatively new concept in sewage disposal developed at
Pennsylvania State University and now in use in several California communities and in one near Tallahassee.
Much of the polution and "mrder' of streams, and lakes, such as Apopka, is the result of eutrophication or over-enrichment
by nutrients, which are not removed by treatment plants.
As most plants discharge into some body of water, pollution results. If , however, the treated effluent is sprayed on
vegetation, as was demonstrated at Penn State and is planned for Palm Coast, it irrigates and fertilizes crops and even raises
the ground water table. The vegetation absorbs the nutrients that would eventually destroy streams, lakes, and estuaries.
Palm Coast ecologists plan to plant Florida vegetation and particularly high absorption qualities, such as willows.
Engineers have devised a mechanical apparatus which can fit in a residential size and style bulding, so the neighborhood
view will not be spoiled by an unsightly treatment plant. A chemical has been developed that eradicates the odor, according
to Dick Beidl, Palm Coast public affairs officer.
The University of Florida's famed coastal engineering department, whose $1 million facilities are now considered unexcelled
in the United States, is advising how best to lay out the system of canals for waterfront property so that tidal action will
keep them flushed clean, Beidl said.
A brief flurry of local fears that the big dredge churning inland from the Intracoastal Waterway channel to scoop out
a yacht basin would increase turbidity in the estuaries has been set at rest.
Although the dredge is operating in a man made cut not subject to provisions of the Randall Act, ITT Levitt will still
'plug' the opening into the Intracoastal with a dike until its earth stirring digging is completed and settled.
"It's the cleanest operation I've seen. No problems", said Larry Shanks, of the Florida Game and Fresh Water Fish Commission
at Vero Beach, who inspected the site last week.
The Operation is pumping the material removed by a 1 1/4 mile pipe line that crosses the waterway and runs under highway
With a 1100 housepower booster pump the excavated sand is being hoisted up and down over this uneven course to fill a
depression just behind the sand dunes which rim the ocean shore.
The hole will be filled to a height of about 20 feet above sea-level about even with the dunes; and this will be the
site of a motel, probably to be operated by Sheraton, another ITT subsidiary.
Shands had nothng but praise also for this beachfront plan which contemplates leaving the natural dunes as a stabliizer
Palm Coast experts are also studying the whys and wherefores of erosion and exploring preventative treatment, according
Palm Coast has also handed its brain trust the choking problem of weed eradication, he said.
At the display site, where six model homes and four story office building with viewing tower are under construction,
bulldozers wove an intricate path around trees marked for salvation instead of knocking everything down.
This more costly method has won approval of forestry officials, and Palm Coast expects it to pay off in long-run appeal
of attractive landscaping to prospective purchasers.
In the master land use plan, thousands of acres will be presserved in the natural state, Dea said.
Additionally, there will be parks and artificial ribbon lakes, Studies are being made to ascertain optimum factors for
maintaining maximum sport fish populations in these.
Palm Coast's planning advantage, Beidl said, lies in having control of the entire 100,000 acres. To get this vast land
area in focus, it can be compared with the area of all five boroghs of Greater New York City, for example, which cover only
about half that territory, or with the city of Detroit which spreads over about 88,000 acres.
Projection is for an ultimate population here of only about 750,000 as compared with New York's 11.5 million and Detroit's
An area comparison closer to home is with the Disney's 27,000 acres.
The assure adherence to this careful planning. Dr. Dea said is a model zoning and building code is being formulates,
which will not merely meet, but 'exceed' in stringency all federal state, and local regulations, including those necessary
to control air, water, solid waste, radiation, noise, and vibration pollution.
This will cover not just major regulations affecting industries which might be attracted to the area, but also folksy
questions such as when and even whether residences may have trash incinerators in their back yards.
Even one possible future doubt raised apparently will be resolved in favor of conservation, according to Harold 'Burrows,
and engineer on the project.
Question arose at a recent country commisiioners meeting about a bulkhead line
for Longs Creek, which branching off the Matanzas River, meanders through the tract a few miles north of the first 'Five
Year Plan' development now under construction.
some 3,000 to 9,000 on the creek, are submerged public lands under control of the Trustees of the Internal Improvement
Burrows conceeded that prior to recent legislative action, this would have beenn 'prime development property'.But under
present law 'we will sit down with the Department of Natural Resources and do what they tell us we can."
Palm Coast ITT LEVITT DEVELOPMENT CORPORATION
A planned community by the ITT Levitt Development Corporation
A subsidiary of Levitt and Sons, incorporated/ A Worldwide Service of ITT
Please tell me more about Palm Coast.
My Major interest is (check one).
Vacation Retirement Investment
Remember: Palm Coast is a planned community by the ITT Levitt Developoment Corporation, a subsidiary of Levitt and Sons,
Incorporated/A Worldwide Service of ITT
Two renowned names assure you that Palm Coast will offer a better place, a better life, a better way.
Upper Left Quadrant reads:
A planned community by the ITT Levitt Development Corporation A subsidiary of Levitt and Sons. Incorporated/A Worldwide
Servise of ITT
by the ITT Levitt Development is making headlines across the country...
Palm Coast is 28 miles South of St. Augustine and 24 miles North of Daytona Beach.
Scale of Miles - 1 inch-0 miles 55 miles 110 miles Scale: One inch equals 110 miles.
the information contained in this brochure is general to the eastern coast of the United States area. The property offered
for sale at Palm Coast may or may not be affected by the conditions described herein.
Lower Left Quadrant reads:
A planned community by the ITT Levitt Development Corporation
A subsidiary of Levitt and Sons Incorporated/ A Worldwide Service of ITT
ITT Levitt Development Corporation